Join The “Construction People”
By Jim Calder
I am in the construction business, and have been for several years now. I don’t physically build houses, buildings, roads, etc. What I have been trying to build—or better yet to help build—are people. On our team, the “construction people” we believe that the more people that do well increases our chances for growing and doing well ourselves. This is not rocket science, it just makes sense.In fact it isn’t a new idea either, but it is good to be reminded of it often.
Qualities of the Construction People

-We take the time to lend advice.
-We take the time to give feedback.
-We take the time to lend our knowledge.
-We offer resources when we can.
-We encourage and give positive support.
-We realize that we can learn from watching others do well.
-We realize that everything in life does not have to be a big competition.
-We are teachers and learners.
-We embrace failure, but more importantly learn from it.
-We care.
The Demo Business
On the other side of the spectrum are the people in the demoing business.They rip people down whenever they see an opportunity. In this quick life we all will come across far too many in the demoing business. Sometimes it can take form of people who are scared individuals snickering and casting doubt about your new business venture. They may say how it will fail, they may say that you won’t find revenue, and they may say you don’t know what you are doing. I don’t know why, when, or how these people choose to go into the demoing business, but somewhere they make a clear choice.
It is sad and it is just plain lazy to be in the demo business, and perhaps that is what makes it so easy for some.
The Mind Set of a Loser
If you constantly go around bashing other people’s ideas, hopes, and dreams you are really kind of a scum bag. These people are tricking their own minds, by justifying the fact that they are lazy and don’t want to try and do something extraordinary with their lives themselves. They think to themselves … these people are all failing, so I won’t even try … because I am afraid of failure. These people route for failure by others to confirm their own doubts.
I say that failure should be worn as a badge of honor. If you are not failing you are not taking risks. If you are not failing, you are not doing anything worth talking about. If you are paralyzed by the fear of failure you are most likely only doing enough to get by, enough to please the boss, and enough to stay unoriginal forever.
The Rewards of a Builder
Yes, it takes a lot more energy to be a builder. But the rewards are also much greater. The next time you hear someone is starting something, building something from scratch, really think about it before you judge. Before the instinctual negative words of doubt come flowing from your mouth, do us all a favor and take a step back. Take a moment of reflection and and inner look at your soul and guts and think about why you are about to spew negativity into someone’s world. It just may change your life.
Jim Calder is the brand architect and co-founder of ProLong Magazine. Jim was born with the perfect combination of cockiness and self consciousness. He has over 10 years of publishing industry experience and lives and works in Philadelphia, Pa. Jim strongly believes that the current 9-5 Monday-Friday format of “Work” is dying. Those that refuse to recognize this will be left behind in the decaying office complexes across America. He currently can be found on the greatest adventure of his life as a newlywed with his wife Melissa. Jim can be contacted via email at jim@prolongmagazine.com



I try to be a builder but sometimes it is tough when the measurements aren’t correct and people get mad at you and your efforts to build just aren’t enough. You have to be accurate, that is the hard part.
Thank you so much for reading.
-ProLong Staff